TikTok is introducing a new feature that permits them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform announced that it now features over 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a full-scale launch. This development comes amid a surge in AI content, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a label for poor-quality, factory-style content that is often absurd or bizarre.
Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to science explainers, and we want to offer the community the power to see more or less of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, over 100 mn media items are submitted to the platform each day, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the amount of artificial media they see by opening the “manage topic” option in the platform and choosing AI-made media. Other topics that are already be adjusted under the tool encompass news, style, cosmetics, and choreography.
Content Labeling and Policies
Its rules mandate creators to label “realistic” AI-made content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the platform will from now on add an AI-generated tag to content created with its built-in AI features, or detected by an cross-platform project for spotting artificial media. This step is designed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m educational fund for experts and groups to develop informative material about ethical AI use. This project will benefit non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
TikTok has justified its safety measures, following controversy over plans to cut jobs for hundreds of safety staff in Britain. It is expected to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it has to be seen by people. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
